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Stand out with stickers and labels

Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And while the packaging is often only treated as a necessary way to protect and carry products, it’s a vitally important tool to stand out and create a memorable first experience with your brand.

Custom labels make your products recognisable and entice people to take a closer look. A recent Luminer consumer survey found that 68% of shoppers notice peel-off labels because they “stick out” from the package.

But standing out is just one step. If your products are on a stand or shop shelf, you only have a few seconds to convince people to take a closer look. So, it’s worth making every bit of text work to explain what the product is and its benefits.

The same Luminer survey also found that 60% of shoppers are unlikely to buy a product when the label doesn’t provide enough information.

Expert advice for your labels and stickers

In the following sections, small business owners share their experiences of making interactions with their businesses more memorable by using customised labels and stickers.

Consider each product’s “job”

It’s a good idea to try to plot different scenarios on paper to imagine where people come into contact with your packaging. Then map the printed products you use against all possible interactions with your company. Someone ordering online will first find you via a social network or search engine and receive a box through the post when they eventually order. This is an opportunity to thank them personally on a postcard. Whereas someone attending a trade show will be passing different booths with many more products competing for their attention. In this case, it’s important to package and label your products in an eye-catching way

Think about how people feel when they first see your packaging

Make sure you reflect your values in everything right down to your labels and packaging. For example, if you promote healthy eating and sustainability, you might choose earthy tones for your food packaging and a script font for product labels. Pepino Deli achieves a high-end look by using craft-style paper to package food to go.

Choose colours that reflect your brand

It’s important to keep your colour palette consistent across all of your marketing materials, right down to little details. That small rounded label may be the first thing someone sees related to your brand, so even though it’s a small product with limited space for information, it should communicate your values.

Decide what you want your labels to communicate

Try to think of this regarding both the information you need to share like the product name, ingredients or origin as well as the emotions you want your labels to convey when people read them.

Borrow ideas from inspiring brands

Think about when you received your smartphone. Unboxing a new phone is one of those interactions where you actually notice the product packaging. Try to emulate that memorable first impression in your own packaging. What was it that made the experience different? Perhaps it was the silky texture of the box, or maybe the quirky tone of the instructions.

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Recent Reviews

Castle Print

Recent Reviews

Jess Barratt 01/07/20

TrustPilot
Wow! What can I say, I approached castle print in need of tickets and flyers for a charity event. Turnaround was within a week and the lads were so accommodating to my needs! I will be using them again for my business stationary and would highly recommend to anyone requiring personal printing services

Benjamin Edwards Recruitment 02/06/20

TrustPilot
Great service, speedy and very good quality.

Ali Goodchild 02/11/20

TrustPilot
Amazing communication, extremely high quality product and catered to every specification and need. 100% recommend!

Pink Marigold Cleaners 03/03/20

TrustPilot
We have had some business cards and pens supplied by castle print, their communication was excellent, and helped with our designs which where made exactly how we had hoped for. We won’t hesitate to use this company again. Highly recommended to anyone. Thank you again Pink Marigold Cleaners

Poppy Rose 03/03/20

TrustPilot
They were excellent from start to finish! They listened to what we wanted and adapted their designs accordingly. They really couldn’t do enough. Highly recommend Castle Print for all your printing needs.

Andrew 03/03/20

TrustPilot
Excellent company to deal with. Took our really quite basic and simple ideas and drawings and turned them into fantastic posters and flyers. Wouldn't hesitate to use again and recommend to friends and family

Simon Biggin 03/04/20

TrustPilot
Once again these guys delivered on quality & turn around time. Fantastic service,I heartily recommend them to anyone needing print services.

Michael Cartwright 03/10/20

TrustPilot
I needed a logo and Castle Print designed one for me that I am happy with. I feel I received excellent value for money. I dealt with Sam and found him to be very friendly and professional.

Joanne Chisholme 03/18/20

TrustPilot
Excellent, efficient service. I sent my work over on Monday and received it by Wednesday. Thank you Castle Print! Jo @balletbefitwithjo

Hare & Beauty 09/06/19

TrustPilot
Extremely happy with the price lists, certificates and loyalty cards made by Castle Print! Couldn’t have been more helpful and printed to a very high standard for a good price! Highly recommend! Thank you again!
 
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