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5 top tips for small business owners

Right now, we’re all living in a stressful, unpredictable time… and it’s putting small business owners in a tough position.

Consumers are being encouraged to stay home to protect themselves and the public. So, instead of going out to dinner, hitting the gym, or window-shopping, people are staying in (and rightly so!). Whether you own a hair salon, a barre studio, or a baby boutique, this is a challenging time to be a small business owner.

Here we’re highlighting five things you can do right now… to help yourself, your customers and other small business owners.

  • Encourage customers to buy gift cards now (and use them later)
  • Offer contact-free delivery
  • Stream virtual classes
  • Clearly communicate how you’re cleaning
  • Support other small business owners

1. Encourage customers to buy gift cards now (and use them later).

Customers can purchase gift cards from your business now, so you’ll have some cash flow (even if you can’t fill tables or book appointments). And when the world gets back to normal, you’ll have customers excited to come back in.

This approach works for so many industries: restaurants, salons and spas, fitness studios, boutiques, bakeries… you get the idea. Make sure customers know that they can purchase gift cards online and over the phone so they can support you and keep a healthy distance.

2. Offer contact-free delivery.

Whether you’re delivering a box of doughnuts or a case of wine, let customers know that they can have their order left outside their door… no contact needed. If you already offer delivery services, get customers excited by reducing delivery fees or expanding your service area.

3. Offer online versions of classes.

Right now, many schools are turning in-person lectures into online courses – and this is an approach small business owners can take too. Whether you teach yoga or kickboxing, culinary arts or graphic design, use this opportunity to get virtual classes up and running on your website. Or, maximise social platforms like IGTV and Facebook Live to stream live classes.

4. Clearly communicate how you’re cleaning.

Ease customers’ worries by sharing what you’re doing to stop the spread of germs. Beyond frequent cleaning and sanitisation, we love easy solutions like single-use menus and contactless transactions.

5. Support each other.

Supporting other local businesses and producers doesn’t have to take place IRL. Use social networks or online communities to stay in touch with other businesses.

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Recent Reviews

Castle Print

Recent Reviews

Jess Barratt 01/07/20

Wow! What can I say, I approached castle print in need of tickets and flyers for a charity event. Turnaround was within a week and the lads were so accommodating to my needs! I will be using them again for my business stationary and would highly recommend to anyone requiring personal printing services

Benjamin Edwards Recruitment 02/06/20

Great service, speedy and very good quality.

Ali Goodchild 02/11/20

Amazing communication, extremely high quality product and catered to every specification and need. 100% recommend!

Pink Marigold Cleaners 03/03/20

We have had some business cards and pens supplied by castle print, their communication was excellent, and helped with our designs which where made exactly how we had hoped for. We won’t hesitate to use this company again. Highly recommended to anyone. Thank you again Pink Marigold Cleaners

Poppy Rose 03/03/20

They were excellent from start to finish! They listened to what we wanted and adapted their designs accordingly. They really couldn’t do enough. Highly recommend Castle Print for all your printing needs.

Andrew 03/03/20

Excellent company to deal with. Took our really quite basic and simple ideas and drawings and turned them into fantastic posters and flyers. Wouldn't hesitate to use again and recommend to friends and family

Simon Biggin 03/04/20

Once again these guys delivered on quality & turn around time. Fantastic service,I heartily recommend them to anyone needing print services.

Michael Cartwright 03/10/20

I needed a logo and Castle Print designed one for me that I am happy with. I feel I received excellent value for money. I dealt with Sam and found him to be very friendly and professional.

Joanne Chisholme 03/18/20

Excellent, efficient service. I sent my work over on Monday and received it by Wednesday. Thank you Castle Print! Jo @balletbefitwithjo

Hare & Beauty 09/06/19

Extremely happy with the price lists, certificates and loyalty cards made by Castle Print! Couldn’t have been more helpful and printed to a very high standard for a good price! Highly recommend! Thank you again!