Right now, we’re all living in a stressful, unpredictable time… and it’s putting small business owners in a tough position.
Consumers are being encouraged to stay home to protect themselves and the public. So, instead of going out to dinner, hitting the gym, or window-shopping, people are staying in (and rightly so!). Whether you own a hair salon, a barre studio, or a baby boutique, this is a challenging time to be a small business owner.
Here we’re highlighting five things you can do right now… to help yourself, your customers and other small business owners.
- Encourage customers to buy gift cards now (and use them later)
- Offer contact-free delivery
- Stream virtual classes
- Clearly communicate how you’re cleaning
- Support other small business owners
1. Encourage customers to buy gift cards now (and use them later).
Customers can purchase gift cards from your business now, so you’ll have some cash flow (even if you can’t fill tables or book appointments). And when the world gets back to normal, you’ll have customers excited to come back in.
This approach works for so many industries: restaurants, salons and spas, fitness studios, boutiques, bakeries… you get the idea. Make sure customers know that they can purchase gift cards online and over the phone so they can support you and keep a healthy distance.
2. Offer contact-free delivery.
Whether you’re delivering a box of doughnuts or a case of wine, let customers know that they can have their order left outside their door… no contact needed. If you already offer delivery services, get customers excited by reducing delivery fees or expanding your service area.
3. Offer online versions of classes.
Right now, many schools are turning in-person lectures into online courses – and this is an approach small business owners can take too. Whether you teach yoga or kickboxing, culinary arts or graphic design, use this opportunity to get virtual classes up and running on your website. Or, maximise social platforms like IGTV and Facebook Live to stream live classes.
4. Clearly communicate how you’re cleaning.
Ease customers’ worries by sharing what you’re doing to stop the spread of germs. Beyond frequent cleaning and sanitisation, we love easy solutions like single-use menus and contactless transactions.
5. Support each other.
Supporting other local businesses and producers doesn’t have to take place IRL. Use social networks or online communities to stay in touch with other businesses.